Effective Date: June 28, 2025

This Privacy Policy describes how My Aspen Trainer ("we," "us," or "our"), located in Aspen, Colorado, U.S.A., collects, uses, and discloses your personal information when you visit, use our website, or engage in our personal training services.

Your privacy is important to us. We are committed to protecting the personal information you share with us and being transparent about our data practices.

1. Information We Collect

We primarily collect personal information directly from you when you interact with our website and book our services.

 * Information You Provide Directly (Essential for Services):

   * Contact Information: Your full name, email address, and phone number when you book an appointment.

   * Booking Details: Your desired training location in Aspen (full address or specific outdoor location) and any notes or custom answers you provide during the booking process on Google Calendar (e.g., fitness goals, health considerations, existing injuries, equipment availability).

   * Payment Information: While we use Stripe to process payments, we do not directly collect or store your full payment card details on our servers. Stripe securely handles this information on our behalf.

 * Information Collected Automatically (Strictly for Operation & Third-Party Services):

   * Website Operation Data: Our website platform (Framer) may automatically collect limited, non-identifying technical data necessary for the site's proper functioning, security, and stability (e.g., IP addresses for security logs, basic session information). We do not use this data for tracking, analytics, or personalized advertising.

   * Cookies and Similar Technologies: Our website uses strictly necessary cookies essential for its operation. We do not use cookies for tracking, analytics, or marketing purposes. Please refer to our Cookie Policy for more detailed information on the limited types of cookies we use and those set by third parties.

   * Third-Party Service Information: When you use our integrated services (Google Calendar for booking, Stripe for payments), these third parties collect information according to their own privacy policies to facilitate their services. We encourage you to review their respective privacy policies:

     * Google Privacy Policy: https://policies.google.com/privacy

     * Stripe Privacy Policy: https://stripe.com/privacy

2. How We Use Your Information

We use the personal information we collect for the following essential purposes:

 * To Provide and Manage Our Services:

   * To schedule, confirm, and manage your personal training appointments.

   * To process your payments for services.

   * To communicate with you about your bookings, sessions, and any updates.

   * To understand your fitness goals and health considerations to tailor training programs safely and effectively.

   * To travel to your specified on-location training site in Aspen.

 * For Communication:

   * To respond to your inquiries and requests related to services.

   * To send you important service-related notifications.

 * For Legal and Security Reasons:

   * To comply with legal obligations (e.g., tax, accounting).

   * To detect, prevent, and address fraud or security issues.

   * To enforce our Terms of Service and other agreements.

We do not use your personal information for targeted advertising, marketing, or any form of profiling beyond what is necessary to deliver your requested personal training services.

3. How We Share Your Information

We do not sell your personal information. We may share your personal information only with the following categories of third parties, strictly for the purposes outlined in this Privacy Policy:

 * Service Providers: We share information with trusted third-party service providers who perform functions on our behalf, such as:

   * Google (for Calendar): To manage appointment scheduling and send booking confirmations/reminders.

   * Stripe (for Payments): To securely process your payments.

   * Framer (for Website Hosting): Our website hosting platform processes data as part of its hosting services.

   * Cookie Consent Management Platform (CMP): To manage your cookie preferences and ensure compliance with privacy regulations.

 * Legal Compliance and Protection: We may disclose your information if required by law, court order, or governmental regulation, or if we believe it's necessary to protect our rights, property, or safety, or the rights, property, or safety of others.

 * Business Transfers: In the event of a merger, acquisition, or sale of all or a portion of our assets, your personal information may be transferred as part of that transaction.

4. Your Privacy Rights (Colorado Privacy Act - CPA)

As a Colorado resident, you have certain rights regarding your personal data under the Colorado Privacy Act (CPA), subject to certain exceptions. These rights include:

 * Right to Access: You have the right to confirm whether we are processing your personal data and to access that data.

 * Right to Correction: You have the right to correct inaccuracies in your personal data.

 * Right to Deletion: You have the right to request the deletion of personal data provided by you or obtained about you.

 * Right to Data Portability: You have the right to obtain a copy of your personal data in a portable and, to the extent technically feasible, readily usable format.

 * Right to Opt-Out: You have the right to opt-out of the processing of your personal data for purposes of targeted advertising, the sale of personal data, or profiling in furtherance of decisions that produce legal or similarly significant effects concerning you. As My Aspen Trainer does not engage in these activities, this right primarily applies to our third-party processors (Google, Stripe) according to their policies if they conduct such activities.

To exercise any of these rights, please contact us at [Your Business Email Address]. We will respond to your request within 45 days, with a possible extension of an additional 45 days if necessary, upon prior notification to you.

5. Data Security

We implement reasonable technical and organizational measures designed to protect your personal information from unauthorized access, use, alteration, and disclosure. However, no method of transmission over the internet or electronic storage is 100% secure. While we strive to use commercially acceptable means to protect your personal information, we cannot guarantee its absolute security.

6. Data Retention

We retain your personal information for as long as necessary to provide our services, comply with our legal obligations, resolve disputes, and enforce our agreements. This typically includes retaining booking and payment records for a period required by tax and accounting laws.

7. Children's Privacy

Our services are not intended for individuals under the age of 18. We do not knowingly collect personal information from children under 18. If we become aware that we have collected personal information from a child under 18 without parental consent, we will take steps to delete that information promptly. If you believe we might have any information from or about a child under 18, please contact us.

8. International Data Transfers (Note for Users)

Please be aware that your information may be stored and processed on servers located in the United States and other countries where our service providers (like Google and Stripe) operate. By using our Site and services, you consent to the transfer of your information to these locations.

9. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or for other operational, legal, or regulatory reasons. We will post the updated Privacy Policy on this page and revise the "Effective Date" at the top. We encourage you to review this Privacy Policy periodically.

10. Contact Us

If you have any questions about this Privacy Policy or our data practices, please contact us:

My Aspen Trainer

office@myaspentrainer.com

+17866060216

Aspen, Colorado, U.S.A.